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Brand in 60 Seconds

Everything you need to create on-brand CX materials — one page, no fluff.

Who We Are

CX is a next-level social club — ClassPass for culture. One membership, unlimited experiences crafted by artists, writers, and musicians. We forge real connections in an era of isolation.

“This way in.”

Visual DNA

Background

Near-black by default — #0A0A0A

Accent

CX Pink — one accent max, used as signal

Typography

Headlines

Big Caslon

Authority, elegance, editorial weight

Body & UI

Proxima Nova

Clarity, modern, clean readability

Layout Rules

  • →Grid-first. Big margins (10–20%). High contrast.
  • →One idea per slide / section.
  • →Black does the heavy lifting. Color is a scalpel.
  • →Typography-first. Images optional, cinematic when used.

Before You Ship

  1. Does it read in 2 seconds?
  2. Is the hierarchy obvious?
  3. Can I delete 30% and improve it?
  4. Is the black doing the heavy lifting?
  5. Is the mark respected and un-fussy?
  6. If I added color, can I justify it as signal?

Brand Pillars

ExperimentalProvocativeFusionPulse

Do

  • Near-black backgrounds
  • Big Caslon for authority
  • One accent color max
  • 10–20% margin discipline

Don’t

  • Effects on the mark (shadow/glow/blur)
  • Multiple accent colors
  • Busy patterns or clutter
  • Low-contrast thin text on dark

Elegant minimalism with an underground edge.
Structure + Spontaneity

For deep dives, explore the full sections → Guidelines, Color, Typography, Logo