III — SYSTEM

Assets

Downloadables for the team. Keep the mark respected: no effects, no distortion, generous space.

Logo pack

Default application: white mark on ink. Use black mark only when the background demands it.

Never add shadow/glow/blur/outline to the mark.
Never stretch, skew, rotate, or warp.
Don’t place over busy imagery unless you add a solid field.

Files

PNG

PRIMARYCX-Logo-Thin_white.png

Primary lockup. Best on dark backgrounds (default).

CX-Logo-Thin_black.png

Alternate for light backgrounds.

CX-Logo-Thin_white-on-black.png

Safe-for-anywhere version (includes its own dark field).

CX-Script_black.png

Variant mark. Use sparingly; treat as expressive, not default.

CX-Script_white-on-black.png

Variant mark (with field). Useful for quick placement.

Naming + versioning

Keep filenames stable and explicit. If you revise an asset, append a version.

CX-Logo-Thin_white_v01.png
CX-Logo-Thin_white_v02.png