CX PRESENTS
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Nightlife at the Edge
XXXXXXX is an event series built on the collision of DJ culture and boundary-pushing performance art. The goal is to build a full-sensory night unlike anything else in the city, the DJs stimulate the soul while the performances curated by Miss Madeline activate the heart, mind, and body.
THE RINGLEADER
Miss Madeline
Part dominatrix, part conductor, Miss Madeline is the connective tissue between sound and spectacle, edge performance and ritual magic.
The Opening
Miss Madeline sets the tone — a slow, deliberate ignition of energy that pulls the room into focus.
The Interstitials
Between DJ sets, she commands the room with burlesque, sensuality, and provocation — the delayed pleasure between beats.
The Crescendo
As the night peaks, she becomes the conductor — syncing performer energy with DJ energy into a single frequency.
THE ENERGY
Sound × Body × Spectacle
The formula is simple but rare: world-class DJs deliver the frequency — deep, physical, relentless sound that moves the body. Then, as the night moves, the energy does too. Burlesque performers, sensual movement, and Miss Madeline’s signature provocations create a slow-burn tension. The delayed gratification of live performance layered onto the instant gratification of dance music. It’s the push and pull that keeps a room electric all night.
DJ Sets
Curated resident and guest DJs delivering deep house, disco, and dance music that keeps the floor moving.
Burlesque & Persona
Live performance acts woven between sets — tease, dance, persona exploration. The art of making a room hold its breath.
The Miss Madeline Touch
She ties it all together. The energy never drops — it transforms. From bass to breath to applause and back again.
What a Night Looks Like
PRESS & MARKETING
The Story We Tell Together
Miss Madeline is the energetic conductor of every room she enters. We’ll work directly with her to craft the right positioning and storyline across every channel, building a narrative that’s as compelling off-stage as it is on.
PR & Press
Targeted press outreach positioning Miss Madeline and XXXXXXX as NYC's most provocative new nightlife series. Feature stories, interviews, and event previews across lifestyle, culture, and nightlife outlets.
Paid Media
Strategic paid campaigns across Instagram, TikTok, and targeted digital — teaser content, behind-the-scenes with Miss Madeline, and event countdowns designed to drive ticket sales and FOMO.
Organic & Social
Miss Madeline as a content engine — her persona, her world, her rules. Collaborative content creation that feeds her channels and ours, building anticipation through storytelling, not just promotion.
Traditional & Partnerships
Select print, out-of-home, and nightlife venue partnerships. Whisper campaigns, physical invitations, and strategic placements that match the underground energy of the brand.
Event Press
Credentialed press at every show. Professional photography and video capture. Post-event editorial content that extends the life of each night and builds momentum for the next.
Positioning & Narrative
We work with Miss Madeline to find the authentic story — her voice, her edge, her vision — and thread it through every touchpoint. The narrative is hers. We amplify it.
The DJ gives you the frequency.
The performers give you the tension.
Miss Madeline gives you permission
to surrender to both.